Ben's Natural Health

I worked at Ben's Natural Health as a Graphic Designer for two years, creating assets for a range of projects across different areas of design such as graphics, brand, and marketing.

During this time, I worked on countless design projects with other members of the graphics design team. The goal was to modernise the brand and improve the process for design projects.

Along with the graphics team we redesign over 15 product labels to give them a fresh and updated look. I was the driving force behind the switch from WordPress to Webflow, which is now used to build all product sales pages. They subsequently used Webflow to A/B test different designs and build 50+ sales pages optimised for both desktop and mobile.

The most important part of the project was the website redesign to optimise and improve the navigation and user experience of the site. The aim was to create a site that was product-centred with the purpose of increasing website sales. By completely changing the website design and optimising the UX with the correct hierarchy and structure, they achieved their goals and increased the conversion rate.